Butts Sell

My loving husband, Randy, gets the credit for this post. He watches television more than I do and he's very observant. When we watch commercial television, I've trained myself to tune out the ads. No so the man of the house. He not only watches, but he remembers. He's the ideal marketing target.

My Madison Avenue Man-Hunk has noticed a change in TV commercials. We've long heard that sex sells and it must, or they would stop using it. But recently, Randy spotted a new trend. Commercials, it seems, are increasingly featuring fleeting shots of a woman's beautiful bottom. One has to imagine this shift is the result of scientific marketing tests which show that attractive images of women's derrières encourage people to pay attention and buy things.

I don't necessarily share that perspective, but I believe it works with a certain segment of the audience.

Here, for your viewing pleasure, are some commercials that Randy suggested as examples of this growing phenomenon:

This first one is the Ford Motor Company peddling vehicles. The key shot is at 0:07. Ford definitely got the memo because here is another example from the same campaign at 0:05. Sticking with the automotive theme, this is an older ad from Buick. Watch for bare bottoms at 0:13. Then there's CarGurus. They also buy and sell cars. There's a tight pants beauty at 0:00, 0:18, and 0:24. Can you believe that even pharmaceutical firms are using this technique to flog medication to sick people? The butt shot is at 0:34. DirecTV cross-marketed with the WonderWoman 84 film in a commercial featuring Serena Williams. But sitting on the couch amazed by it all was a woman whose ample bottom caught and held Randy's attention. Catch her at 0:04, 0:06, 0:12, and 0:51. Finally, here is Randy's favorite corporate spokesperson, Lily from AT&T. Can you see why?

Based upon the weight of evidence, I have to conclude that he's right. Butts really do sell in 2022.